A report by Visiongain, titled, “Global Personal Care Packaging Market 2013-2023” indicates that the global personal care packaging market will reach a value of $42.9 billion in 2013.

Growth will be driven by a clear development of a middle class with higher disposable incomes in developing markets, in addition to a number of current consumer trends.

The market for plastic personal care packaging is also expected to grow – now through 2023. This will be driven by growth in the emerging markets such as the BRICS Middle Eastern and lion economies in Africa.

The report states: “The vast differences in economic growth rates between the emerging markets and developed markets has made suppliers consider the prospect of re-focusing on the Asiatic and Latin American personal care packaging market.”

It continues, “The economic slow down, in some of Africa’s strongest states such as South Africa, has made certain lion economies such as Kenya, Zambia and Ghana areas of interest for the personal packaging industry.”

What about the U.S. and Europe? “The U.S. and Europe still have a higher value of sales and therefore suppliers will need to continue to focus on these regions to maintain current profitability. Due to the maturity of the European and North American markets, the sales of all personal care products are more evenly distributed across these hemispheres,” the report states.